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Articles

Enhancing Customer Experience with Marketing Operations and Technology: Key Takeaways from Adobe Summit 2025

In today's rapidly evolving digital landscape, delivering exceptional customer experiences is no longer optional—it's imperative. The recent Adobe Summit 2025 showcased numerous innovations and strategies that organizations can leverage to transform their customer experience capabilities through marketing technology and operations.

Enabling the Marketing Director to Lead Process Transformation in Marketing Operations

In today’s competitive, digital-first landscape, marketing directors are not only strategists but also drivers of organizational change. They play a crucial role in advocating for efficiency and transformation within their marketing operations to better align with broader business goals.

Transforming Marketing Operations

In the current competitive and rapidly changing economy, marketing operations play a crucial role in improving performance, increasing flexibility, and maximizing return on investment (ROI). However, many marketing teams face challenges such as inefficiencies, disconnected processes, and misalignment with business goals that hinder optimal performance. Achieving operational excellence is essential.

Leverage AI for Data-Driven Decision Making

According to Gartner, poor decision making can cost upward of 3% of profits. Organizations have to make operational, financial decisions on a day to day basis which can trickle down to affect the entire organization. For teams to drive better decision making capabilities they need to align themselves with the organization while instilling analysis in their actions.

What Care Creates Community Means to Wimmer Solutions

Care Creates Community centers on fostering a culture of compassion, empathy, and connection both with and within the broader community. It’s also a motto, a mantra in some settings, that stands for systematizing the good and inspiring others to give back.

Enhancing Diversity Efforts: Diversity Recruitment Manager Position Available

Wimmer Solutions is focused on improving our diversity efforts. We've recently added the new position of Diversity Recruitment Program Manager to enhance our Diversity Recruitment Practices. Read more to find out about how this new position will help us in our diversity initiatives.

Founder/CEO Matt Sauri Dons Kilt Once Again for RMHCs Annual 'Men in Kilts' Fundraiser

Matt participated in the “Man in a Kilt” fundraising competition for Ronald McDonald House Charities® of Western Washington & Alaska (RMHC), raising money to support families staying at the Seattle house while their children receive treatment. Last year’s efforts helped raise $8,810, providing nearly 2,400 nights of shelter for families. This year’s goal is to raise $10,500 to provide 350 more nights of shelter. Donations can be made through votes for Matt in the competition, with each vote contributing to the cause.

Why Wellness in the Workplace Matters

Founder/CEO, Matt Sauri, explains his reasoning by advocating for wellness in the workplace and the benefits it brings to the organization.

Updates

Wimmer Solutions Celebrates Microsoft's 50th Anniversary

Today, we proudly celebrate Microsoft’s 50 years of innovation.

Congrats Wimmer Solutions! 20 Years In Business

On June 7th, 2022 Wimmer Solutions commemorated 20 years in business. We have a lot to celebrate; Our longevity, our progress, and a cache of exciting new offerings and successes. Read along as we go over Wimmer's history, detail our company growth, and dive into our celebration on remaining hard at work.

Wimmer Solutions’ Ongoing Commitment to Support Diversity

Learn about Wimmer's continued efforts on our diversity, equity, and inclusion initiatives. We're proud to announce our partnership with Diversity Window to continue best practices.

Resources for Data Analysts: Further Your Skills and Stay Up On the Latest Trends

A curated list of resources, including articles, books, blogs, online courses, certifications, and tools, to help data analysts enhance their skills and stay current in the field.

More Updates