5 Ways Data & Analytics Can Help Companies Survive and Thrive During a Recession

Business leaders are charged with making decisions that help their organizations survive and thrive, even during tough economic times. Although economic downturns can be particularly challenging for any business, data & analytics solutions are intended precisely to help leaders make informed decisions that lead to optimal results, no matter the economic climate.  

As the US appears to be edging ever closer toward recession, we’ve come up with five of the most important ways businesses can use data & analytics to successfully weather even the worst of economic storms.

1. Understand Your Customers

During a recession, customer behaviors often change, and it's essential to keep track of how. By watching customer data and analyzing it regularly, you can identify patterns in buying behaviors and trends that help to explain what your customers want and need.

This information can help you make optimal decisions about how to meet customer needs or how to best market and sell your products or services, for instance.

2. Monitor Financials

It’s especially important to keep a clear eye on your company's financial health when the economy is suffering. By tracking cash flow, profit and loss, accounts receivable and payable, and other key financial metrics, you’ll be able to identify potential issues quickly and take corrective actions before more significant problems arise.

3. Optimize Operations

During a recession, businesses must find ways to streamline operations and reduce costs. Analyzing operational data will help you identify inefficiencies and areas where you can cut costs without compromising quality.  

Data analytics can also help leaders identify snarls in processes and areas where automation can take over mundane tasks or otherwise improve operations that help reduce costs and improve efficiency, allowing businesses to weather the recession more smoothly.

4. Identify New Opportunities

Recessions can be difficult, no doubt, but they’re also famous for opening up new business opportunities for those clever enough to spot them. Analyzing market data can help you be one of the clever ones who identifies an emerging trend and acts on potential opportunities to serve new markets or offer a new product or service.  

By analyzing data and staying alert to emerging trends, you’ll be able to better position your business for success during any economic climate.

5. Monitor the Competition

Keep your friends close, and your competition even closer, they say (er… something like that.). During a recession, it's more essential than ever to watch what your competition is doing.  

Analyzing competitor data can help you identify strengths, weaknesses, and opportunities for differentiating your products or services and gaining a competitive advantage in the market.  

As you identify trends and patterns in your competitor’s behavior, you’ll be able to make informed decisions about positioning your business for success, even during a recession.


Navigating your business through an economic downturn — especially a recession — can be tough. Fortunately, advances in data & analytics are helping leaders make better decisions every day.  

By understanding your customers, monitoring financials, optimizing operations, identifying new opportunities, and monitoring your competition, you can make informed decisions that help your business survive and even thrive — even during tough economic times.

Ready to bring data & analytics into your department? Wimmer Solutions can help. We provide professional, managed, and advisory IT services for businesses of all sizes and industries. Contact a representative from Wimmer Solutions today to learn more.