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AI-Driven Analytics & Lead Generation
We designed a solution for dynamic data, an adaptive transcoder with embedded AI/ML capabilities
Key Impacts
- Accurate Data Classification
- Adaptive Analytics
- Increased Transparency and Verifiability
- Stronger Operational Resilience
Challenge
A Fortune 500 global technology distributor needed to modernize internal data processes within one of its divisions. The power of content and engagement data remained largely untapped due to disconnected systems and ineffective workflows.
Solution
We designed a solution for dynamic data, an adaptive transcoder with embedded AI/ML capabilities. It features supervised learning capabilities that systematically tag, normalize, and route incoming webinar and survey data in real time. Designed for compatibility with Oracle Eloqua and Salesforce, the solution serves as a dynamic middleware solution that learns and evolves alongside the data ecosystem.
Innovation and Impact
- Faster and More Accurate Data Classification: Within 30 days of the deployment, our solution helped the client eliminate a 9-month backlog of data. Data classification also dropped from several days to seconds.
- Adaptive Analytics That Meet Market Dynamics: As the content delivery became hyper-personalized, participant engagement and satisfaction have soared. We helped the client transition from a labor-intensive, lagging data process to a real-time, intelligent engagement engine.
- Increased Transparency and Verifiability: With our solution as the backbone of lead integration and analytics, the client now delivers timely, actionable insights that enrich its value proposition as a media and technology leader.
- Stronger Operational Resilience and Governance: Recognizing that technology alone cannot drive sustainable change, we embedded human-centered governance into the project. Our solution also helped the client reallocate its team’s capacity to strategic tasks.