WEBINAR ON DEMAND
LIVE WEBINAR
1hr
April 16, 2025
1hr
1hr
Workshop Agenda
- Key takeaways from Adobe Summit 2025
- Marketing operations and marketing technology vision for the next 6-12 months
- Use case - addressing common business challenges:
- Content supply chain: agility in publishing content
- Personalization: processes and customer data
- Customer Journey and Orchestration: execution, channels, messaging
- Analytics: 4 Cs (customer, creative, channels, campaigns)
- Next steps: complimentary strategy session
Speakers
Justin Smyth
Director, Business Development
Justin Smyth is a seasoned consultant with over 15 years of experience across diverse industries and technologies. Currently, he serves as both a Microsoft Implementation Partner for Wimmer Solutions Clients as well as a Director of Business Development. Justin's passion lies in collaborating with organizations to gain profound insights into their customer, workflows, and technological landscape, enabling robust, and inclusive digital transformation frameworks.
Martin Idziak
Marketing Technology Delivery Lead
Martin is a accomplished Senior Digital Transformation Leader with over 15+ years of experience who is obsessed with Marketing Technology, CX, Customer Data, and CRM. I have led global teams and complex enterprise engagements successfully for some of the largest clients in the Fortune 500 today. Clients trust me from the start to tie their business goals and priorities into the solution we are building together, whether it is an entirely new Marketing Technology/CX solution or optimizing an existing platform for greater performance or channel efficiency.